In 2020, ChaShaMa (meaning in Farsi, “to have vision”) recognized its 25th year in existence, though focus was not on their annual, over-thetop fundraising gala, and instead on how the nonprofit could not only prevail but excel amidst major city-wide shutdowns and new pandemic protocols. “ChaShaMa is a great catalyst for recovery in the wake of the pandemic”, Durst says, seeing the opportunity to utilize the newly vacant properties left in the wake of the shutdowns. “We can be a bridge between the property owner, the artist, the small businesses, and the non-profits. We can help reignite the economy of New York and bring it back to life.”
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