Pretty Well Beauty
Pretty Well Beauty is a multi-brand clean beauty and wellness retail store that is home to nearly 50 different brands of which 60% are BIPOC founded. Offering skincare, haircare, bath/body care, makeup, wellness, candles, and more!
About the Business
Jazmin Alvarez, founder and curator of PWB is a 15 year alum of the beauty and fashion industry. Prior to launching Pretty Well Beauty in 2019, she was an executive producer for brands including Ralph Lauren, Calvin Klein, Fenty Beauty and was an editor at Condé Nast. PWB opened online with 12 brands and has slowly expanded and offers brands including Leland Francis, Holy Curls, Palermo Body, Anima Mundi, Shaz & Kiks, and several other large and emerging brands.