Aroma Gym / Restorative Installation
Aroma Gym / Restorative Installation
by Gerard Segovia and Christophe Laudamiel
October 3 - October 17, 2015
chashama 300 gallery
300 West 30th Street
New York, NY
Closing Reception:
Saturday, October 17th, 6-10pm
Open Hours:
Everyday 12-6pm
Aroma Gym™ is a space dedicated to exercising the sense of smell.
A delicate innovative technology will guide your body on the path of developing an improved and discerning sense of smell that will help you to identify top notes in wine and beer, taste the aromatic flavors of food, and smile when you recognize the smell of your favorite flower in your favorite perfume.
It has been noted that the sense of smell might provide clues to some of the mysteries of Alzheimer's and Parkinson's while genetic differences in taste could hold the key to predicting what we eat, how well metabolism works, and, according to new research, whether or not we are overweight. At the same time, experts say taste and smell work together in ways you might not realize to produce some of the basic sensations of everyday life.
Translate your vision into scent and learn about the beauty and power of communicating through perfume. This space will inspire you to develop your own unique scent vision, and by doing so offer you a new perspective on your life and projects. Aroma Gym provides professionals across creative industries with the sensory know-how to expand their projects. Designers, artists, marketers, chefs and writers can enhance their work by exploring the language of smell.
As a result of this highly interactive session, you will discover the raw materials which are the basic notes that are used in a scent. You will also have the opportunity to interact with an airq scent player and odor-phone, which are the latest in interactive cellular technology.
About the Artists:
Gerard Segovia (Spain,1978) has devoted his work to understanding the relationship between our physical existence and whereabouts. The challenge he sets upon himself is to use the sense of smell as an artistic medium in order to create spatial expressions that illustrate this connection. He is a trained Architect, Visual Merchandiser & Horse Racing Jockey who specializes in developing sustainable spaces combined with avant-garde scent designs. Credentials: School of Architecture of Valladolid, Spain. Fashion Retail Academy, London, United Kingdom, Northern Racing College, South Yorkshire, United Kingdom.
Christophe Laudamiel is a Master Perfumer and chemist international champion who has co-created top-10 scents such as Polo Blue for men by Ralph Lauren, Happy Heart by Clinique, Fierce by Abercrombie & Fitch, DeadofNight by Strangelovenyc and others for the likes of Beyoncé, Helena Christensen, Tom Ford or Tommy Hilfiger. He focuses on designing refined scent sculptures for major hotels, retailers and museums around the world such as AirQ, Hotel Americano, Armani, Belstaff, Bliss, Grand Hyatt, Hard Rock Hotels and Casinos, Lole Yogaware, Mercedes-Han Sung, New Balance, Kempinski, Olivier&Co, Paciotti, Visionnaire and more. Christophe is the only perfumer so far with scents entered in collections such as the International Perfumery Museum in Grasse, the Cleveland Museum of Art and currently in temporary exhibit at the Culture Museum in Basel with “Opium”. He is also the only perfumer represented by two art galleries: Dillon in New York City and mianki in Berlin. He created and scent-jockeyed the 30-plus scents for scent opera Green Aria at the Guggenheim Museums and with colleague Christoph Hornetz the 18+ scents for the book and movie “Perfume, the story of a murderer”.
Always a vocal defender of perfumery, he has given 125-plus speeches and lectures at scientific congresses, universities and political institutions. He is founder of the not-for-profit Academy of Perfumery in New York City, has contributed chapters to reference books and co-invented several patented scent technologies. For the first time in modern history, he allowed full publication of a complete fine fragrance formula by the International Fragrance Association (Ifra) for educational and artistic purposes. He is known for his avant-garde work, establishing a trail of signature, high-end fragrances of all kinds. www.dreamair.nyc
For more information or to schedule an appointment, contact the artist at hi.gerard.segovia@gmail.com.
by Gerard Segovia and Christophe Laudamiel
October 3 - October 17, 2015
chashama 300 gallery
300 West 30th Street
New York, NY
Closing Reception:
Saturday, October 17th, 6-10pm
Open Hours:
Everyday 12-6pm
Aroma Gym™ is a space dedicated to exercising the sense of smell.
A delicate innovative technology will guide your body on the path of developing an improved and discerning sense of smell that will help you to identify top notes in wine and beer, taste the aromatic flavors of food, and smile when you recognize the smell of your favorite flower in your favorite perfume.
It has been noted that the sense of smell might provide clues to some of the mysteries of Alzheimer's and Parkinson's while genetic differences in taste could hold the key to predicting what we eat, how well metabolism works, and, according to new research, whether or not we are overweight. At the same time, experts say taste and smell work together in ways you might not realize to produce some of the basic sensations of everyday life.
Translate your vision into scent and learn about the beauty and power of communicating through perfume. This space will inspire you to develop your own unique scent vision, and by doing so offer you a new perspective on your life and projects. Aroma Gym provides professionals across creative industries with the sensory know-how to expand their projects. Designers, artists, marketers, chefs and writers can enhance their work by exploring the language of smell.
As a result of this highly interactive session, you will discover the raw materials which are the basic notes that are used in a scent. You will also have the opportunity to interact with an airq scent player and odor-phone, which are the latest in interactive cellular technology.
About the Artists:
Gerard Segovia (Spain,1978) has devoted his work to understanding the relationship between our physical existence and whereabouts. The challenge he sets upon himself is to use the sense of smell as an artistic medium in order to create spatial expressions that illustrate this connection. He is a trained Architect, Visual Merchandiser & Horse Racing Jockey who specializes in developing sustainable spaces combined with avant-garde scent designs. Credentials: School of Architecture of Valladolid, Spain. Fashion Retail Academy, London, United Kingdom, Northern Racing College, South Yorkshire, United Kingdom.
Christophe Laudamiel is a Master Perfumer and chemist international champion who has co-created top-10 scents such as Polo Blue for men by Ralph Lauren, Happy Heart by Clinique, Fierce by Abercrombie & Fitch, DeadofNight by Strangelovenyc and others for the likes of Beyoncé, Helena Christensen, Tom Ford or Tommy Hilfiger. He focuses on designing refined scent sculptures for major hotels, retailers and museums around the world such as AirQ, Hotel Americano, Armani, Belstaff, Bliss, Grand Hyatt, Hard Rock Hotels and Casinos, Lole Yogaware, Mercedes-Han Sung, New Balance, Kempinski, Olivier&Co, Paciotti, Visionnaire and more. Christophe is the only perfumer so far with scents entered in collections such as the International Perfumery Museum in Grasse, the Cleveland Museum of Art and currently in temporary exhibit at the Culture Museum in Basel with “Opium”. He is also the only perfumer represented by two art galleries: Dillon in New York City and mianki in Berlin. He created and scent-jockeyed the 30-plus scents for scent opera Green Aria at the Guggenheim Museums and with colleague Christoph Hornetz the 18+ scents for the book and movie “Perfume, the story of a murderer”.
Always a vocal defender of perfumery, he has given 125-plus speeches and lectures at scientific congresses, universities and political institutions. He is founder of the not-for-profit Academy of Perfumery in New York City, has contributed chapters to reference books and co-invented several patented scent technologies. For the first time in modern history, he allowed full publication of a complete fine fragrance formula by the International Fragrance Association (Ifra) for educational and artistic purposes. He is known for his avant-garde work, establishing a trail of signature, high-end fragrances of all kinds. www.dreamair.nyc
For more information or to schedule an appointment, contact the artist at hi.gerard.segovia@gmail.com.
