Alternative Facts
Alternative Facts | Vita Eruhimovitz
February 11 - 26, 2017
266 W 37th Street
New York, NY
(between 7th and 8th ave.)
Nearest Trains: A, C, E, 1, 2, 3
On view 24/7, through storefront window.
Please note: the gate will be down (i.e. the exhibit will not be viewable), on nights when the temperature falls below freezing.
Opening Reception: Saturday, February 11, 6-8:30pm
Closing Event: Sunday, February 26, 4-6pm, visible through window
Open Hours: Friday - Saturday, 12-4pm
Derived from advertisements, lifestyle icons, and commodified images of natural environments, Alternative Facts is a peek into a saccharine fantasy. Shiny objects of unclear function show off their curves on elegant pedestals while natural phenomena turn into items of lifestyle and décor--speaking to the beauty of technological advance and toxic waste.
The works featured in Alternative Facts are part of Vita Eruhimovitz's "Synthetic Landscapes" series. Through "Synthetic Landscapes," Eruhimovitz explores notions of contemporary consumer society. In this society, screens become windows into one’s world, a world designed to seduce and images of spaces and objects promise alternative realities, where all fantasies are fulfilled. Other items labeled as "news," "opinions," "evidence," and "facts" seduce intellectually and emotionally--convincing one that these alternative realities are meaningful, understandable, and possible to navigate.
About the Artist
Vita Eruhimovitz grew up in Israel and currently lives and works in New York and Saint Louis. Vita holds a BFA from Shenkar College and an MFA from Washington University in Saint Louis. Vita’s background in computer science and bioinformatics, along with her interest in science and technology, inspire and inform her work. She works in multiple media such as sculpture, installation, and digital media and painting. Her art has been shown nationally and internationally, including the Mildred Lane Kemper Museum and the Contemporary Art Museum Saint Louis, and at the San Diego Art Institute.
For more info or to set-up an appointment, visit her site: www.vitaeruhimovitz.com or contact: vita.eruhimovitz@gmail.com
